Press Release

Kevin Routledge, Chairman of Leicester Riders, and Jas Hayer, Global Sales Director at Cyferd, discuss the impact AI can have in sport.

Kevin Routledge, Chairman of Leicester Riders, and Jas Hayer, Global Sales Director at Cyferd, discuss the impact AI can have in sport.

Leicester Riders and Leicester Arena Partner with Cyferd to Propel Sports Operations into the Future

The Leicester Riders basketball team and Leicester Mattioli Arena proudly announce a new partnership with Cyferd, a leading innovator in artificial intelligence and digital solutions. Cyferd is set to become the Official AI and Digital Partner for both entities, signalling a significant leap forward in the integration of cutting-edge technology within the sports landscape.

This strategic collaboration aims to enhance the efficiency of operational decisions within the Leicester Riders and Arena. Cyferd’s AI-driven platform operates as a centralised hub, offering comprehensive solutions for team management, development, knowledge, and training. The Cyferd Sport Platform is meticulously designed to address the unique operational needs of team sports clubs, providing an integrated ecosystem for streamlined operations.

Ranjit Bahia, CEO of Cyferd, expressed his excitement about the partnership, stating, “We are thrilled to join forces with the Leicester Riders and Leicester Arena. Cyferd is dedicated to supporting the local community and bringing innovation to the forefront of sports operations.”

Kevin Routledge, Chairman of the Leicester Riders and Mattioli Arena, emphasised the pivotal role of AI in the future of sports operations, stating, “As someone who focuses on data, I believe that integrating AI into our operations is not just a choice but a necessity. This collaboration with Cyferd signifies our commitment to staying ahead in the sports technology game, ensuring the Leicester Riders and Mattioli Arena are at the forefront of the digital revolution in sports.”

The partnership signifies a shared vision for the future, where advanced technology and sports excellence converge. The Leicester Riders and Arena, in collaboration with Cyferd, are poised to redefine the landscape of sports operations, embracing a new era of innovation.

Kevin Routledge, Chairman of Leicester Riders, discussing how Leicester Riders is leading the way with embracing AI.

Watch the full Leicester Riders Case Study

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