Kevin Routledge, Chairman of Leicester Riders, and Jas Hayer, Global Sales Director at Cyferd, discuss the impact AI can have in sport.

Leicester Riders and Leicester Arena Partner with Cyferd to Propel Sports Operations into the Future

The Leicester Riders basketball team and Leicester Mattioli Arena proudly announce a new partnership with Cyferd, a leading innovator in artificial intelligence and digital solutions. Cyferd is set to become the Official AI and Digital Partner for both entities, signalling a significant leap forward in the integration of cutting-edge technology within the sports landscape.

This strategic collaboration aims to enhance the efficiency of operational decisions within the Leicester Riders and Arena. Cyferd’s AI-driven platform operates as a centralised hub, offering comprehensive solutions for team management, development, knowledge, and training. The Cyferd Sport Platform is meticulously designed to address the unique operational needs of team sports clubs, providing an integrated ecosystem for streamlined operations.

Ranjit Bahia, CEO of Cyferd, expressed his excitement about the partnership, stating, “We are thrilled to join forces with the Leicester Riders and Leicester Arena. Cyferd is dedicated to supporting the local community and bringing innovation to the forefront of sports operations.”

Kevin Routledge, Chairman of Leicester Riders, discussing how Leicester Riders is leading the way with embracing AI.