Press Release

Kevin Routledge, Chairman of Leicester Riders, and Jas Hayer, Global Sales Director at Cyferd, discuss the impact AI can have in sport.

David Thorpe, the newly appointed Director of Sales Engineering for Cyferd. 

Cyferd Welcomes David Thorpe as Director of Sales Engineering

Cyferd, a leading innovator in digital transformation solutions, is thrilled to announce the appointment of David Thorpe as Director of Sales Engineering. With a distinguished career dedicated to guiding organizations in optimizing their business processes through the implementation of emerging technologies, David brings a wealth of experience and a fresh perspective to the Cyferd team.

David joins Cyferd following a successful tenure at Alteryx, where he spent over five years in sales engineering leadership. His deep understanding of the public sector and his ability to build and lead high-performing teams were instrumental in driving significant growth within the UKI business. Under his leadership, the team delivered projects that not only achieved valuable commercial outcomes but also had a positive social impact, aligning with David’s passion for initiatives that contribute to the greater good.

David’s expertise spans data, analytics, and business systems improvement, notably within the retail and property development space, providing him with first-hand industry experience that will be invaluable to Cyferd. His ability to identify and address the most impactful challenges across various lines of business positions him as a key asset in Cyferd’s mission to develop innovative solutions that drive efficiency and effectiveness.

In his new role at Cyferd, David will focus on enhancing the capabilities of the sales organization by establishing scalable methodologies and fostering collaboration across product engineering, customer success, and sales. His strategic vision and hands-on approach will be pivotal in driving Cyferd’s growth and ensuring that the company continues to deliver exceptional value to its clients.

“We are delighted to welcome David to Cyferd” said Haider Al-Seaidy, Chief Customer Officer for Cyferd Inc. “His extensive experience and proven track record in transforming business processes through technology make him the perfect fit for our team. We are confident that David will play a crucial role in helping us achieve our strategic goals and further solidify our position as a leader in digital transformation.”

David Thorpe expressed his enthusiasm about joining Cyferd, stating, “I am excited to join a company that is at the forefront of innovation in digital transformation. Cyferd’s commitment to solving real-world business challenges with cutting-edge solutions is truly inspiring, and I look forward to contributing to the company’s continued success.”

This is the third leadership appointment in as many months, reflecting the rapid growth catalyzed by the establishment of Cyferd’s US headquarters. By attracting top talent, Cyferd is poised to drive innovation and deliver transformative solutions to a global clientele. The company continues to expand its leadership team to support its ambitious objectives, demonstrating Cyferd’s commitment to scaling its operations and driving innovation.

Find out more About Cyferd

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