This privacy notice describes how and why we process your personal information. Your privacy is very important to us and we are committed to using your personal information lawfully and protecting your privacy.
Cyferd (“we”, “our”, “us” or “Cyferd”) is committed to protecting your personal information when you are using Cyferd service. Cyferd is a private limited company (with company number 12184449) registered at Kemp House, 160 City Road, London, UK, EC1V 2NX.
02 Who are we?
Cyferd is a UK firm with offices in the UK only. We do have clients from all over the world and this policy is intended to comply with UK/EU requirements only. If you are outside of the EU and you have any concerns, please do not hesitate to contact us for more information about how we can help you.
When we refer to Cyferd, we are referring to Cyferd.
03 What information will Cyferd collect about me?
When you participate in, access, or sign up to any of Cyferd services, activities or online content, such as newsletters, competitions, live chats, message boards, telephone or text Cyferd, vote, donate money to a Cyferd charity appeal, register to attend for a Cyferd event, or create an account using Cyferd online registration systems, we may receive personal information about you.
This can consist of information such as your name, email address, postal address, telephone or mobile number, confirmation of adult age, or date of birth*, depending on the activity. [*future]
By submitting your details, you enable Cyferd (and where applicable its contractors) to provide you with the services, activities, or online content you select.
Please note that sometimes we will require you to provide additional personal information, and sometimes sensitive personal information (e.g., if you are sending in an application to be a contractor for a secure site we may need to know and collect data about your political leanings and personal circumstances). When we do this, we will provide further information as to why we are collecting your information and how we will use it.
We will only collect, hold, use and/or process (together “process”) your personal information where we are legally allowed to do so. We will ensure that your personal information is:
where we process your personal information for contractual performance.
enabling us to take the steps you request, prior to us entering into a contract.
Once we have entered into a contract, to enable us to perform the contract and to provide you with the products and services. We will process your personal information in accordance with the contract.
We may rely on legitimate interests based on our evaluation that the processing is fair, reasonable and balanced. These include:
Delivering services to our clients – To deliver the professional services our clients have engaged us to provide.
Direct marketing – To deliver timely market insights and speciality knowledge we believe is welcomed by our business clients, subscribers and individuals who have interacted with us. Where we process your personal information for our interests, we will do so only where we have carefully considered both our and your interests. We will not process your personal information if our interests are overridden by your interests, or fundamental rights and freedoms.
Where we rely solely on your consent to process your personal information.
There may be circumstances where we need to or are required to, obtain and/or rely upon your consent to process your personal information. If this is the case, we will give you:
04 How will Cyferd use the information it collects about me?
Cyferd will use your personal information for a number of purposes including the following:
Where Cyferd proposes using your personal information for any other uses, we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for the use of your personal information for purposes other than those listed above.
05 When will Cyferd contact me?
Cyferd may contact you:
06 Will I be contacted for marketing purposes?
Cyferd will only use your non-business, personal information provided by you for marketing purposes, or to promote new services, activities, or online content where you have agreed to this.
07 Will Cyferd share my personal information with anyone else?
We will keep your information confidential except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies) or as described in section 8 below. Generally, we will only use your information within Cyferd. However, sometimes Cyferd uses third parties to process your information on our behalf. Cyferd requires these third parties to comply strictly with its instructions and Cyferd requires that they do not use your personal information for their own business purposes unless you have explicitly consented to the use of your personal information in this way. We will never sell your information to a third party.
We will only share your information with a third party or transfer your data outside of the UK / EU if we need to. Where we do this, we will comply with all of our legal obligations and we ensure that there are adequate protections in place to protect your information.
If we need your consent, we will:
08 Offensive or inappropriate content on Cyferd websites.
If you post or send offensive, inappropriate, or objectionable content anywhere on, or to Cyferd websites or otherwise engage in any disruptive behaviour on any Cyferd service, Cyferd may use your personal information to stop such behaviour.
Where Cyferd reasonably believes that you are or may be in breach of any applicable laws (e.g., because content you have posted may be defamatory), Cyferd may use your personal information to inform relevant third parties such as your employer, school email/internet provider, or law enforcement agencies about the content and your behaviour.
09 What if I am a user aged 16 or under?
Cyferd policy is not to engage nor keep information on persons under 16 years of age. If you are aged 16 or under, please get your parent/guardian to provide any personal information to Cyferd on your behalf, stating clearly the purpose for sharing such information. Only where it is necessary to comply with the law, will such information be recorded and kept.
10 How long will Cyferd keep my personal information?
We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with Cyferd or Cyferd corporate retention schedule (a database that defines which documents should be kept and for how long). If your circumstances change, a flag goes on the database and while Cyferd cannot use the personal information, it stays on the system for a period of one year for administration purposes before being deleted automatically.
Where you contribute material to Cyferd, we will generally only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted.
Cyferd, as brokers of contemporary thought, also has an obligation to record snapshots of history which may include some User Generated Content, i.e., content provided by the public. Therefore, some content submitted to, or shared with, Cyferd may be retained for prolonged periods of time or potentially indefinitely in Cyferd Archive, which is true of News contributions which are published. There may also be rare instances where we will share your contribution with third parties in the interests of maintaining archives. Where possible, we will endeavour to inform you upfront or let you know at a later date where we are likely to keep content indefinitely.
11 Can I find out what personal information Cyferd holds about me?
12 What if I am accessing Cyferd websites outside the UK?
13 Cookies Policy – Information Cyferd collects from you
What is a cookie?
A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer, tablet or mobile phone (referred to here as a device) browser from a website’s computer and is stored on your device’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites. Many websites do this whenever a user visits their website in order to track online traffic flows.
On Cyferd websites, cookies record information about your online preferences and allow us to tailor our websites to your interests.
Information supplied by cookies can help us to analyse the profile of our visitors and help us to provide you with a better user experience. Cyferd uses this type of information to help improve the services it provides to its users. All third parties are strictly required not to use any information for their own business or other purposes (see section 6 above).
Third-Party Cookies in embedded content on Cyferd pages
Please note that during your visits to Cyferd websites, you may notice some cookies that are not related to Cyferd. When you visit a page with content embedded from, for example, YouTube or LinkedIn, you may be presented with cookies from these websites. Cyferd does not control the dissemination of these cookies. You should check the third-party websites for more information about these. Find out more about third party cookies in embedded content.
Cyferd cookies and how to reject cookies?
If you wish to control what cookies are set on your device through Cyferd websites, then you can find out how to do this in instructions that come with your web browser. It is important to note that if you change your settings and block certain cookies, this means that certain personalised features cannot then be provided and accordingly, you may not be able to take full advantage of all of the website’s features.
15 How do we secure your personal data?
We place a great deal of importance on the security of all personal information. We have in place appropriate technical and security measures which are reviewed routinely. Our approach to information security is validated by our internal security audit performed by the Head of Technology.
16 Your rights; including your right to object and right to withdraw consent
We respect and place significant importance on your rights. The recently adopted EU General Data Protection Regulations outline your rights, and provides further information in relation to those rights detailing what we must and will do when you wish to exercise your rights. In summary, your rights include the right to:
If you wish to object or to withdraw consent, you may contact us through one of the methods detailed below in the ‘Contact us’ section. In addition, where we have sent you a marketing email, we will have provided an ‘unsubscribe’ or ‘set your preferences’ or ‘opt-out’ link which you can use to stop any future marketing communications.
160 City Road